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UNILEVER SUED: SUAVE KERATIN STRAIGHTENING TREATMENT MADE USERS SCALP BURN AND HAIR ‘MELT AND FALL OUT IN CLUMPS’

Suave's Keratin Infusion Kit

Suave manufacturer is sued after keratin straightening treatment made users’  hair ‘melt and fall out in clumps’

By  Daily Mail Reporter PUBLISHED:  18 October 2013

Unilever, is facing a lawsuit by women who  claim its Suave Keratin Infusion Kit melted their hair and made it fall  out.

Lead plaintiffs Josephine Wells and Catherine  Reny have sued Unilever, which manufactures Suave, claiming that it used  ‘deceptive advertising and failed to warn consumers though it knew of the risk  of hair loss and scalp burns before the product was introduced,’ reports  Courthouse News Service.

According to court documents, the Suave  product, which was introduced in late 2011 only to be discontinued in May 2012,  contained well-known depilatory ingredients, as well as substances that emit  formaldehyde.

Suave Keratin Infusion Kit Destroyed My Hair
Suave Keratin Infusion Kit Destroyed My Hair

Seeking redemption: Users of the Suave Keratin Infusion  Kit have created a Facebook group where many have posted photos of what the  product has done to their hair, similar to the before and after images featured  above

 

Suave Keratin Infusion Kit Destroyed My HairAll out: Catherine Reny, a plantiff in the case, says  that she has had to cut ten inches from her hair because of the Suave  treatment

 

‘The active ingredient in the treatment,  thioglycolic acid, including its salts and esters, is the same active ingredient  that is used in hair depilatories and some hair perming solutions,’ the lawsuit  claims.

The lawsuit says that upon using the product  properly, Wells claims she ‘noticed her hair breaking at the crown and she  experienced significant hair loss at the crown and on the sides of her  head.’

She has since cut ten inches of her hair off  and ‘has spent thousands of dollars on weaves, hair extensions, and other  treatments to attempt to restore the damage to her hair.’

Wells has not used the product in two years,  but still, ‘her hair is extremely thin and the bald spots caused by the  treatment are still visible,’ says the suit.

On Friday, a Unilever spokesperson told  MailOnline that while the company is not able to comment on pending litigation  it does take ‘these claims very  seriously.’

They continued: ‘The safety of all of our  products is of paramount concern to Unilever.’ They also noted that the  product’s May 2012 discontinuation was done ‘in consultation with the  FDA.’

 

A Facebook group called ‘Suave Keratin  Infusion Kit Destroyed my Hair’ was established as a support group for victims  to ruminate over their hair concerns, and discuss some short-term solutions. So  far, 321 members have signed up, with countless more comments posted to the  group’s wall.

Many women have posted before and after  photos to illustrate damage they say was caused by Suave’s Keratin  formula.

Katie Stewart wrote: ‘I am so happy  to find  this. I have been wondering what was happing to my hair and now I know. Thank  you for taking action!’

Suave's Keratin Infusion Kit Facing action: Suave’s Keratin Infusion Kit (above) is  now the subject of a lawsuit filed by two of its former users

 

Heather Peck Tabor wrote: ‘I have very thick,  naturally curly hair. My cousin  purchased this Suave Keratin product for me  because of all the trouble I have had since a child. My curls disappeared, and  my hair has been  falling out in clumps! On the sides I have two spots that are  a  different color than the rest of my hair and stays gooey and matted  looking.  This morning I had had enough and took a comb to these bad  areas, my hair just  fell apart in little pieces!’

Others are referring fellow group members to  various legal teams affiliated with the lawsuit.

 

Courthouse News Service also reports Unilever  persuaded many consumers to sign releases ‘without advising them of their right  to obtain legal counsel to review the form.’ The release required ‘consumers to  indemnify Unilever for all losses,’ writes the site.

It also stipulated that consumers could not  file claims for medical payments with Medicare and Medicaid.

Wells and Reny are seeking cancellation of  the releases, class certification and damages for negligence, as well as gross  negligence, breach of warranty, deceptive advertising, unjust enrichment, and  violations of consumer law.

 

Read more: http://www.dailymail.co.uk/

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